Ari Fleischer, the former White House Press Secretary and Bush’s advisor, is now officially Tiger’s PR.

Ari is supposed to help the shamed golfer regain his position and good reputation. According to New York Post, Tiger and Ari are planning his grand return for the Arnold Palmer Invitational, scheduled for March 25^th in Orlando.

“They were in his living room this week going over strategy in two weeks. I would be shocked if he didn’t play the Arnold Palmer”- a source close to the situation said.

What exactly is Fleischer’s role in all this is still relatively puzzling. But, a man experienced in handling sports scandal situations like Ari, in addition to Tiger’s public apology and getting back together with Elin could only mean one thing- Tiger wants his image repaired ASAP!

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The public apology, more sex rehab and the fact that both Obama and Clinton offered support to Tiger, didn’t soften his wife Elin even one bit. After denying his first request to move in with her about a month ago, Elin has now nixed the second one, too.

She remained married to him and even helps and supports him during his rehab, but still shows no intention to forgive her cheating hubby.

“She’s not caving in and doing everything he wants. It looks like they will stay married, but what kind of marriage is this going to be?”- one source revealed. Now, that’s a really good question!

“Tiger is trying to win her back. He’s being as patient as he can because he knows he caused this. But he’s not a patient guy by nature.”- the source added.

“Elin has gained a lot of independence during the past few months. Tiger has asked Elin to move back home, but she’s still saying no. It’s impossible to know if or when she will change her answer.”-he explained.

So, who will give in first? Elin or Tiger?

Well, Nike was satisfied with Tiger’s public apology but for Gatorade that obviously wasn’t enough. Since Gillette and Accenture already signed him off, Gatorade is now the third sponsor who decided to say “bye, bye” to the troubled golfer.

“I can confirm that we no longer see a role for Tiger in our marketing efforts and have ended our relationship. However, our partnership with the Tiger Woods Foundation will continue. We wish Tiger all the best.”- a representative for Gatorade told for the CNBC.

Is this it or can we expect more endorsement deal cut-offs? Only time will tell.

While Tiger’s sponsors believed and welcomed the public apology, it saddened another one of his mistresses. Jamie Jungers, a cocktail waitress who was in a sexual relationship with the golfer, claims: “That apology is crap!”

“He’s making a sob story to make people sorry for him. I don’t feel sorry for him. I’ve seen his face and his emotions when his father died and this was different. Just by his facial expressions…I’m not going to call him a liar but…he’s playing that card.”- she explained why she thinks Tiger’s apology is not sincere.

Jungers shares her fellow mistress’s Joslyn James opinion about how Tiger should also apologize and mention the women he had relationships with.

“It’s not one night stands, it’s relationships. When it’s a relationship and you’re intimate and you share feelings…he could have at least mentioned the women. I know he’s trying to win his wife back, Of course he’s not going to apologize to the women he slept with. It’s what I expected it to be.”- Jungers says.

She also shared that she will not welcome such an attempt in the future: “I don’t want to discuss it. I don’t want to be known at Tiger Woods’ mistress my whole life. I don’t want him to contact me or address it. I don’t think I would say anything to him. I want it to be done.”