Tuesday, March 2nd, 2010 at
8:52 pm
Well, Nike was satisfied with Tiger’s public apology but for Gatorade that obviously wasn’t enough. Since Gillette and Accenture already signed him off, Gatorade is now the third sponsor who decided to say “bye, bye” to the troubled golfer.
“I can confirm that we no longer see a role for Tiger in our marketing efforts and have ended our relationship. However, our partnership with the Tiger Woods Foundation will continue. We wish Tiger all the best.”- a representative for Gatorade told for the CNBC.
Is this it or can we expect more endorsement deal cut-offs? Only time will tell.
Saturday, February 20th, 2010 at
4:46 pm
The best golfer the world Tiger Woods apologized for the love affair and said he was not sure when they will return to competitions. “I was incredulous, I had the affair. I cheated. What I did was unacceptable. I’m very sorry for the irresponsible and selfish behavior. I stopped to observe the rules in which I believed, I thought I can deliver whatever you do “said Woods in the first address to the media after three months, at the headquarters of the Association of professional golfers (PGA) in Florida. “I trained hard and I thought they deserve to take all I can do … He persuaded himself that I do not have to follow the rules. I made a mistake, I was reckless,” added Woods. He is 27th November last year crashed his car outside his home in Florida, and the media said that he was before his wife Elin Nordgren hit, because she learned of his affair. However, some argue that public repentance not encouraged his sincere regret and sense of responsibility, but he arrived as a kind of ultimatum to those sponsors who have not yet turned his back. So far it Cooperation cancel “AT & T and Accenture,” and “Gillette” has decided that someone will not run ads in which he participates.